TBPN: The Complete Guide to Technology Brothers Podcast Network in 2025
If you're in tech, you've heard people talking about TBPN. You've seen the merch at conferences. You've heard founders mention watching it. But what exactly is TBPN, and why has it become absolutely essential viewing for anyone serious about technology, startups, and Silicon Valley?
This is the definitive, comprehensive guide to TBPN (Technology Brothers Podcast Network) - everything you need to know about the daily show that's revolutionizing tech media.
What is TBPN? The Foundation
TBPN Stands for Technology Brothers Podcast Network
TBPN is the Technology Brothers Podcast Network, a daily livestream tech show that has rapidly become the most influential voice in Silicon Valley. Launched in October 2024 by John Coogan (formerly of Soylent and Founders Fund) and Jordi Hays, TBPN broadcasts live every weekday from 11 AM to 2 PM PST.
The "ESPN of Tech" Concept
The best way to understand TBPN is through its tagline: "the ESPN of tech." Just as ESPN revolutionized sports coverage by treating games with analysis and commentary rather than just reporting scores, TBPN revolutionizes tech coverage by analyzing startups, funding rounds, and product launches with the energy and insight of sports commentators.
When a startup raises a Series B, TBPN doesn't just report it—they break down:
- What the valuation means for the competitive landscape
- Which VCs led and what that signals
- How the founders are positioning the company
- What insiders are saying behind the scenes
- The broader implications for the sector
The Daily Format: Why It Matters
Unlike traditional podcasts that release weekly episodes, TBPN airs live every single weekday. This daily format creates several unique advantages:
- Real-Time Relevance: When major tech news breaks, TBPN can analyze it within hours, not days or weeks
- Habit Formation: Daily shows become part of viewers' routines, creating deeper engagement than weekly content
- Community Building: Regular viewers form relationships with each other and the hosts
- Comprehensive Coverage: Three hours daily allows deep dives impossible in shorter formats
- Live Interaction: Viewers participate through live chat, influencing the show's direction
The Hosts Behind TBPN
John Coogan: The Tech Veteran
John Coogan brings unprecedented Silicon Valley credentials to TBPN. His background includes:
- Soylent: Early team member at the revolutionary food tech startup that challenged conventional thinking about nutrition and meals
- Founders Fund: Experience at Peter Thiel's legendary venture capital firm, one of the most successful and contrarian investors in Silicon Valley
- YouTube Creator: Built substantial following creating deep-dive videos analyzing technology companies, business models, and startup strategies
- Startup Operator: Real, hands-on experience building and scaling companies from the inside
This combination of operating experience (Soylent), investing insights (Founders Fund), and media skills (YouTube) makes Coogan uniquely qualified to analyze tech from every angle.
Jordi Hays: The Dynamic Co-Host
Jordi Hays brings his own deep tech industry knowledge and Silicon Valley connections to TBPN. What makes Hays invaluable isn't just his expertise—it's the chemistry he creates with Coogan.
The back-and-forth dynamic between Coogan and Hays elevates TBPN beyond information delivery into genuine entertainment. They often approach topics from different perspectives, creating natural debate that's far more interesting than unanimous agreement.
Why Their Partnership Works
The success of TBPN relies heavily on the Coogan-Hays dynamic:
- Complementary Expertise: Different backgrounds create comprehensive coverage
- Natural Chemistry: Genuine friendship shows in their interactions
- Respectful Disagreement: They can debate without conflict
- Shared Vision: Both committed to daily excellence
- Authentic Voices: No corporate scripts or PR constraints
How TBPN Works: Format and Structure
The Daily Livestream Schedule
TBPN broadcasts live:
- Days: Monday through Friday (weekdays only)
- Time: 11:00 AM - 2:00 PM Pacific Standard Time
- Duration: Approximately 3 hours per episode
- Platforms: Simultaneous streaming on X (Twitter) and YouTube
Typical Show Structure
While TBPN remains flexible and responsive to breaking news, a typical episode includes:
- Opening: Major tech news and headlines of the day
- Deep Dives: Extended analysis of 2-3 major stories
- Guest Interviews: Conversations with founders, VCs, and tech leaders (when scheduled)
- Community Interaction: Responding to live chat questions and comments
- Hot Takes: Controversial opinions and predictions
- The Gong: Signature sound effect for major announcements
Where to Watch TBPN
You can watch TBPN on multiple platforms:
- X (Twitter): Live video with integrated real-time chat and reactions
- YouTube: High-quality video stream with live chat, super thanks, and VOD availability
- Podcast Apps: Audio-only versions available on-demand after live broadcast
- Social Media: Highlight clips shared across platforms
The TBPN Community: Who Watches and Why
Startup Founders and Entrepreneurs
Founders represent a core segment of the TBPN audience. They watch to:
- Understand Fundraising: Learn what VCs are thinking and how they evaluate startups
- Competitive Intelligence: Track what other startups in their space are doing
- Strategic Insights: Learn from analysis of successful (and failed) companies
- Networking: Connect with other founders in the community
- Validation: Being featured on TBPN has become a badge of credibility
Venture Capitalists and Investors
VCs and angel investors tune into TBPN to:
- Deal Flow: Discover startups worth investigating
- Market Trends: Understand shifts in technology and business models
- Founder Vetting: Hear founders speak candidly about their companies
- Peer Insights: Learn what other investors are thinking
- Portfolio Support: Help portfolio companies by connecting them to the show
Software Engineers and Developers
Engineers watch TBPN for:
- Company Intelligence: Understand which startups are worth joining
- Technology Trends: Stay current on what's being built
- Career Strategy: Learn about compensation, equity, and opportunities
- Culture Insights: Understand startup culture and expectations
- Entertainment: Background content while coding or working
Product Managers and Operators
PMs and operators follow TBPN to:
- Product Strategy: Learn from other companies' launches and pivots
- Market Analysis: Understand competitive dynamics
- User Trends: Track what users are adopting
- Business Models: Analyze how companies monetize
- Career Development: Stay informed for interviews and opportunities
Tech Enthusiasts and Students
General tech fans and students watch TBPN because:
- Accessibility: Complex tech topics explained engagingly
- Learning: Free education about entrepreneurship and technology
- Community: Belonging to tech culture even outside Silicon Valley
- Entertainment: Genuinely fun and engaging content
- Career Prep: Understanding the industry they want to enter
What TBPN Covers: Content Deep Dive
Startup Funding and Venture Capital
TBPN provides the best coverage of startup funding anywhere:
- Funding Announcements: Breaking down new rounds with insider context
- Valuation Analysis: Whether numbers make sense or signal bubble territory
- VC Strategy: Why specific firms invest in specific companies
- Founder Dynamics: How equity splits and board seats shape companies
- Follow-on Rounds: What happens when companies grow (or struggle)
Product Launches and Company Pivots
When companies ship new products or change direction, TBPN analyzes:
- Product Strategy: Why companies built what they built
- Market Positioning: How products fit into competitive landscape
- Technical Execution: Quality and innovation of implementations
- Go-to-Market: How companies plan to acquire users
- Business Impact: Whether launches will move the needle
Mergers, Acquisitions, and IPOs
TBPN delivers expert analysis on major corporate events:
- M&A Strategy: Why acquirers bought and why sellers sold
- Deal Structure: Cash vs. stock, earnouts, and retention
- IPO Readiness: Whether companies are truly ready to go public
- Market Reception: How public markets value tech companies
- Insider Perspective: What people inside the deals are saying
Leadership Changes and Company Drama
When executives move or companies experience turmoil, TBPN covers:
- Executive Departures: Reading between the lines of press releases
- Founder Transitions: When and why founders step back
- Board Dynamics: Power struggles and governance issues
- Cultural Problems: When company culture breaks down
- Crisis Management: How companies handle controversies
Technology Trends and Innovation
TBPN tracks the evolution of technology itself:
- AI and Machine Learning: From LLMs to computer vision applications
- Cryptocurrency and Web3: Bitcoin, Ethereum, and blockchain developments
- SaaS Evolution: How software business models continue changing
- Consumer Tech: Apps, platforms, and consumer behavior shifts
- Developer Tools: Infrastructure and tools shaping how software is built
Silicon Valley Culture and Commentary
Beyond business news, TBPN provides cultural commentary:
- Founder Psychology: What drives and motivates startup creators
- Tech Twitter Drama: When online discourse reveals deeper tensions
- Work Culture: Remote vs. office, hustle culture, work-life balance debates
- Diversity and Inclusion: How tech grapples with representation
- Ethics and Values: When technology raises moral questions
Legendary TBPN Guest Appearances
Tech Titans on TBPN
TBPN has become the preferred platform for tech's elite to share their views. Past guests include:
- Marc Andreessen: Legendary VC, Netscape founder, and a16z co-founder sharing insights on technology trends and investing philosophy
- Alex Karp: Palantir CEO discussing government tech, data analytics, and building durable companies
- Sam Altman: OpenAI CEO talking about AI safety, AGI timelines, and the future of intelligence
- Mark Zuckerberg: Meta CEO and founder discussing VR, metaverse strategy, and company evolution
- Plus numerous other founders, VCs, and tech leaders who choose TBPN for authentic conversation
Why Guests Choose TBPN
High-profile guests appear on TBPN because:
- Knowledgeable Hosts: Coogan and Hays ask informed questions
- Engaged Audience: Reaching the exact demographic that matters in tech
- Authentic Format: Real conversations, not corporate PR
- Live Interaction: Direct connection with community through chat
- Cultural Influence: Being on TBPN signals you're part of the conversation
The Growth and Success of TBPN
Rapid Audience Expansion
Since launching in October 2024, TBPN has achieved remarkable growth:
- Tens of Thousands: Daily live viewers across platforms
- High Engagement: Viewers watch for extended periods, not just brief clips
- Strong Retention: Daily format creates loyal, returning audience
- Geographic Reach: Global audience with concentration in tech hubs
- Demographic Quality: Founders, engineers, and decision-makers, not passive consumers
Revenue and Business Model
TBPN is projected to generate $5 million in revenue for 2025, proving quality tech content can build a sustainable business. Revenue streams include:
- Sponsorships: Tech companies and services advertising to the community
- Premium Memberships: Exclusive benefits for dedicated supporters
- Merchandise Sales: Official TBPN hoodies, t-shirts, caps, and accessories
- Event Partnerships: Sponsored appearances and speaking engagements
- Content Licensing: Clips and highlights used across platforms
Cultural Impact
Beyond numbers, TBPN has changed tech culture:
- Common Reference Point: "Did you see TBPN today?" has become common conversation starter
- Meme Generation: Show moments become inside jokes across tech Twitter
- Career Launcher: Founders featured on TBPN report increased investor interest
- Media Influence: Other tech media now follows and references TBPN coverage
- Community Bonds: TBPN viewers connect and form relationships
The Signature TBPN Gong
More Than Just a Sound Effect
One of the most recognizable elements of TBPN is the signature gong sound that rings out during major announcements. This playful element exemplifies how the show balances serious analysis with entertainment value.
The Legendary TBPN Gong
The physical TBPN gong has become an iconic symbol of the show, and replicas are among the most sought-after pieces of TBPN merchandise.
TBPN Merchandise: Representing the Community
Why TBPN Merch Matters
Official TBPN merchandise serves multiple purposes beyond typical fan gear:
- Community Recognition: Spot fellow listeners at tech conferences, cafes, and events
- Support the Show: Merchandise revenue directly funds daily production
- Signal Tech Culture: Show you're informed about Silicon Valley
- Professional Credibility: Demonstrates you follow industry trends
- Conversation Starter: Connect with other TBPN fans instantly
- Quality Apparel: Premium clothing that works in professional settings
The TBPN Merch Collection
Official TBPN merchandise includes:
- TBPN Hoodies: The unofficial uniform of startup founders and developers
- TBPN T-Shirts: Casual apparel in multiple styles and colors
- TBPN Polo Shirts: Professional wear for meetings and conferences
- TBPN Caps and Hats: Baseball caps, beanies, and bucket hats
- TBPN Jackets: Premium outerwear for tech professionals
- TBPN Accessories: Mugs, stickers, bags, water bottles, and more
- Limited Edition Items: Special releases and collaborative pieces
How TBPN Changed Tech Media
Disrupting Traditional Tech Journalism
TBPN represents a fundamental shift in tech media:
- From Weekly to Daily: Real-time analysis instead of delayed reporting
- From Written to Video: Visual, personality-driven content
- From Journalists to Operators: Hosts who've been inside startups and VC firms
- From Audience to Community: Active participation rather than passive consumption
- From Advertising to Community Support: Sustainable business model beyond clickbait
Direct Access to Decision Makers
TBPN gives tech leaders a platform to speak directly to the community without traditional media filters. This disintermediation changes how news and perspectives spread through Silicon Valley.
Influence on Other Media
The success of TBPN has inspired other creators and media companies to experiment with:
- Daily livestream formats
- Sports-commentary style analysis
- Community-driven content
- Operator-hosted shows rather than journalist-led
- Direct audience support models
Getting Started with TBPN
For Complete Beginners
New to TBPN? Here's your onboarding guide:
- Follow on Social Media: Subscribe on YouTube and follow on X (Twitter) for show notifications and updates
- Set Calendar Reminders: Block time weekdays 11 AM - 2 PM PST (adjust for your timezone)
- Watch One Full Episode Live: Experience the real-time energy and community interaction
- Check Out Major Interviews: Watch past episodes featuring legendary guests like Marc Andreessen or Sam Altman
- Join Live Chat: Participate in real-time discussion during shows
- Get TBPN Merch: Show your support and connect with community members at tech events
Understanding the Inside Jokes
Like any community, TBPN has developed its own culture and references. Don't worry if you don't get everything immediately—watching consistently for a week will bring you up to speed on:
- Recurring segments and their significance
- References to past episodes and moments
- Community memes and catchphrases
- Guest dynamics and relationships
- The significance of the gong
Making the Most of TBPN
To maximize value from TBPN:
- Watch Consistently: Daily viewing helps you catch all developments and context
- Engage in Chat: Live participation adds social dimension and community connection
- Take Notes: Track insights, companies mentioned, and ideas sparked
- Share Clips: Help grow the show by spreading great moments to your network
- Attend Events: When TBPN hosts or sponsors live events, show up
- Wear the Merch: Connect with fellow community members in real life
- Apply the Insights: Use what you learn in your own work and decisions
The Future of TBPN
Continued Growth Trajectory
With strong viewership, revenue projections, and cultural influence, TBPN shows no signs of slowing down. Expect:
- Larger Audience: Continued growth in daily viewership
- Higher-Profile Guests: Even more legendary tech figures
- Expanded Influence: Greater impact on tech discourse and careers
- International Reach: Growing global audience beyond Silicon Valley
- Platform Expansion: Potential new platforms and formats
New Content Formats
Beyond the daily show, TBPN is exploring:
- Special Event Coverage: Live broadcasts from major tech conferences
- Extended Interviews: Longer-form conversations with key figures
- Community Meetups: In-person events for TBPN viewers
- Collaborative Content: Joint productions with guests and other creators
- Documentary Projects: Deep dives into companies and trends
The TBPN Effect on Careers
Being featured on TBPN has become valuable social proof. Founders report:
- Increased Investor Interest: VCs reaching out after appearances
- Talent Attraction: Engineers wanting to join featured companies
- Customer Acquisition: Users signing up after learning about products
- Media Coverage: Other outlets picking up on TBPN discussions
- Partnership Opportunities: Other companies reaching out to collaborate
Why TBPN Matters for Tech
The Water Cooler of Silicon Valley
TBPN has become the shared experience that connects people across the tech industry. It's the common reference point—the show everyone watches, the conversations everyone has.
Democratizing Access to Information
Before TBPN, insider perspectives on tech were limited to those with connections. Now, anyone can tune in and hear the same analysis that VCs and founders are discussing.
Building the Next Generation
For students and aspiring entrepreneurs, TBPN provides free education about how tech actually works—not textbook theory, but real insights from people building companies.
Join the TBPN Community Today
You're Invited
Whether you're a founder raising your Series A, an engineer deciding which startup to join, a VC making investment decisions, or simply someone passionate about technology and innovation, you're welcome in the TBPN community.
How to Join
- Subscribe and Follow: YouTube and X (Twitter) for notifications
- Set Your Schedule: Block time weekdays 11 AM - 2 PM PST
- Watch Live: Experience the show as it happens
- Get Official Merch: Shop TBPN hoodies, t-shirts, caps, and accessories
- Engage with Community: Join discussions and connect with fellow listeners
- Share the Show: Help grow the community by spreading the word
Conclusion: The TBPN Movement
TBPN isn't just a podcast—it's a movement of people building the future of technology. It's where founders get inspired, investors get informed, engineers get excited, and everyone gets access to the conversations shaping our industry.
The show's rapid rise from October 2024 launch to tens of thousands of daily viewers and millions in revenue demonstrates that there was a massive unmet need for this kind of tech media. People were hungry for daily, insightful, entertaining coverage from hosts who actually understand what they're talking about.
John Coogan and Jordi Hays have built something special—a daily ritual for tech professionals, a community for like-minded people, and a platform that's genuinely changing how we consume and discuss technology news.
Start watching TBPN today and join tens of thousands of tech enthusiasts, founders, engineers, and investors who've made it part of their daily routine!
Ready to represent the TBPN community? Shop official TBPN merchandise including hoodies, t-shirts, caps, jackets, and accessories. Wear your Technology Brothers pride and connect with fellow community members at tech events worldwide.